It is one of the most admired and innovative airlines in the world. It is a major airline in the Middle East, and a subsidiary of The Emirates Group. It is national air line of Dubai. Having its main hub at Dubai International Airport Terminal 3. It services 106 destinations in 60 coutries across 6 continents. Emirates Airlines sponsors various festivals and events held in Dubai, including the Dubai Shopping Festival, Dubai Summer Surprises, Dubai World Cup, Dubai Desert Classic, and the Dubai Tennis Championships. Emirates Airlines is an official partner of the 2010 FIFA World Cup and already have scheduled comprehensive direct flight service to Johannesburg and Cape Town from their hub in Dubai.